CMS Wire: The Third Eye: 6 Ways to Make Customer Success as Strategic as Sales and Marketing

The Gist

• So close yet so far. 95% of B2B SaaS companies have customer success teams but annual churn rates are still unacceptable.
• Modern B2B CS is evolving. From support to onboarding to adoption and optimization, is your CS function keeping pace with the possibilities?
• From support role to revenue driver. Focusing on the areas that make CS strategic can take it from a cost to a profit center and improve ROI for both — customers and the business.