For the month of September, Bustle’s Sex TBH package is talking about sex, honestly. We’re delving into how women approach the things they’re taught to be shy or embarrassed about in the bedroom — and, in doing so, we’re liberating people to live their best (sex) lives. Let’s do it.

The sex toy industry is a $15 billion one, with 50 percent of women reporting that they tried their very first sex toy in their 20s. This isn’t just great news for companies who are constantly coming up with the next best sex-related toy, but great news for humanity: we’re becoming more open-minded about sex toys as a society — and trying out all different types of products.

But even while owning sex toys is so common, there is still very much a stigma attached — and not everyone feels comfortable talking about them. But there is really no shame in talking about them or incorporating them into the bedroom, because in addition to providing pleasure, they could be the one thing that completely transforms your sex life. “Vibrators kind of level the playing field for women in the bedroom,” Claire Cavanah, Babeland’s co-founder, tells Bustle. “A lot of women really need the consistent stimulation on their clitoris to have the same experience as men have.”

So in an effort to drive the sex toy conversation forward, I asked 14 women about their favorite sex toy. Here is what they said:

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