According to the survey, 35% of those who donate online say they are sometimes moved to give more than planned when presented with compelling website content. But while visual content is commonly credited for amplifying many of today’s digital marketing efforts, when it comes to charities, donors are much more likely to respond to personal stories (35%) and statistics (32%).
67% also report mostly giving to the same charities, underscoring the need to upgrade donors whenever possible. With 44% preferring to give via a charity’s website (vs. in person or via mail) and 47% claiming to visit the same non-profit websites regularly, non-profits do appear to have a sizeable opportunity in connecting with their repeat donors through the content on their sites.
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