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To drive more leads, conversions, and sales, it’s essential to track and monitor customer behavior. However, with the multitude of visits from anonymous users, sorting through that data can pose a daunting task. Fortunately, there are now real-time methods available to track activity across websites, which gives marketers unrivaled accuracy when evaluating their most popular… View Article
For CIOs and CMOs to work well together, perhaps the first step is to understand how the other side thinks. It will also help if these C-level executives look inside themselves. One of the foundational ideas behind the Myers-Briggs personality system is to help individuals better understand their own personality tendencies and potential differences with… View Article
Chief information officers and #IT professionals are being taxed and challenged like never before. From cloud computing to big data to virtual networks, the complexities in information technology are outpacing the ability of most anyone to comfortably keep up. “This place in time requires #CIOs to really leverage all their personality strengths,” notes Leah Walling,… View Article
 While more than one third (36%) of those surveyed by Kentico have a lead scoring system in place, almost the same number (37%) are not using lead scoring. The displayed #infographic below explains that 42% of lead scoring adopters gained measurable #ROI on their lead generation programs. Click here to read the full article by @DemandGenReport
It is known that more people have been spending their money on standalone fitness trackers such as FitBit Flex or Jawbone Up24. But what people don’t know is the power they have in their own pocket during their eveyday whereabouts: their smartphones. Not only are there many fitness and health apps, but there are apps that track your sleep… View Article
Whether you’re a casual news observer or one who closely monitors the fine details, you’ve probably sensed the dramatic changes underway in Journalism today. What was “modern” Journalism just a few years ago with outlets hosting blogs and expanding and complementing their print editions with an online presence, is now making way for an expansive… View Article