Originally published October 26, 2023 | By Brain T. Horowitz In this article, our client Jim Kaskade, CEO of Conversica, delves into how their chatbots serve as AI concierges, revolutionizing lead generation for NBA sports teams like the Milwaukee Bucks. These AI concierges, or chatbots, have seamlessly integrated into the Bucks’ marketing strategy, allowing them… View Article
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A Crypto Implosion, ChatGPT Introduction, and Responsible Use of AI in PR All in One Year! By Mary Shank Rockman With each business anniversary of MSR Communications, I reflect on the many advances in technology and global events we’ve seen in the past year that have impacted our clients’ businesses and universally; any resulting changes… View Article
By David Greenberg The article features our client Conversica that discusses the negative consequences of using outdated chatbots in a business context. It highlights the potential pitfalls and risks associated with relying on obsolete chatbot technology and emphasizes the importance of upgrading chatbots to improve customer experiences and drive business growth. The article advises businesses to… View Article
Congratulations to the class of 2023! As you embark on this next chapter in your life, you may have your eye on public relations and wonder about the qualities it takes to succeed in this career. Whether a PR class, previous internship, or the big screen piqued your interest, it’s important to establish that, at… View Article
In this contributed article by CoSo, they explore the importance of channel sales training in boosting revenue and strengthening relationships with partners. The article highlights how an effective channel sales training program can enhance sales performance, increase customer satisfaction, and drive business growth. It emphasizes the need for customized training content, collaboration between manufacturers and… View Article
Celebrating Mental Health Month: Spotlight on Trevor Turner This men’s health month, we take this opportunity to recognize one of our outstanding team members and brain injury survivor, Trevor Turner. At MSR Communications, Trevor serves as an invaluable Account Executive, bringing a fresh perspective that enriches our work and reminds us of the profound impact… View Article
Originally posted on 12 April 2023 | By David Maher This article delves into the challenges and solutions associated with data interoperability and integrity within smart supply chain infrastructures. It emphasizes the complexities of integrating data from diverse systems and highlights the hurdles faced by organizations in achieving seamless data flow. The article explores the importance… View Article
By Jacob Drouin Employee engagement in work-from-home environments has been a hot topic on the internet recently. The increased workplace flexibility has given way to the term “quiet-quitting”, characterized as doing the bare minimum to keep a job. The discourse around this issue is split into two camps, with some believing it stems from a… View Article
Originally published Feb 15, 2023 It’s no surprise that marketing is an important element of any business plan and it’s especially critical during uncertain economic conditions. The concept of ‘marketing’ was first introduced in the 1900s as a new way to create, communicate, and deliver value to customers and prospects. This remains true today, but… View Article
Originally published January 16, 2023 | By David Greenberg In this article, David Greenberg, CMO of Conversica, one of our clients, discusses how powerfully human AI-powered digital assistants can help organizations recession-proof their business. Conversational AI, when based on sufficiently advanced language models and implemented right, can autonomously engage, nurture, and qualify customer opportunities. By… View Article