To drive more leads, conversions, and sales, it’s essential to track and monitor customer behavior. However, with the multitude of visits from anonymous users, sorting through that data can pose a daunting task.
Fortunately, there are now real-time methods available to track activity across websites, which gives marketers unrivaled accuracy when evaluating their most popular content. From there, these methods also allow marketers to personalize content based on each user’s unique browsing history.
To read more about what Thom Robbins, chief evangelist at Kentico, has to about personalization and segmentation, please click here.