CPP, Inc. (CPP.com), the exclusive publisher of the Myers-Briggs Type Indicator® (MBTI®) assessment, announced a webinar that will unveil the details of new research showing that MBTI personality type is intricately connected with the successes and failures of interpersonal influencing. The webinar—which will take place on Tuesday, March 15th at 10AM PDT—will discuss findings from a soon-to-be-released white paper from study authors Damian Killen, founder of the Irish training and development consultancy Thrive, and Rich Thompson, CPP Divisional Director of Research. Sign up for the webinar at http://people.cpp.com/2016-mbti-impactful-influencing-webinar.html.

The research combines insights from the MBTI assessment with massive data samples from 3,500 global participants. “The MBTI tool is unique in that it is not only well-documented for accuracy, but it is also extremely popular, being used in thousands of organizations worldwide for the past several decades. We’re only beginning to scratch the surface of the learnings to be had from its insights,” said Thompson. “CPP and Thrive collaborated on this research project as part of our ongoing effort to shed light on how MBTI personality type affects the most important elements of business communication.”

While the authors presented portions of the project’s findings last year at CPP’s MBTI® Users Conference in San Francisco, this will be the general public’s first chance to examine the results in their entirety. In addition to getting a first look at the white paper “Myers-Briggs® Type and Influencing: Effects and Impacts,” attendees will have the opportunity to ask questions to the study’s authors.

Click here for a small sampling of the information that will be presented!