As the frequency of online purchases and higher value transactions continues to be a growing trend amongst online shoppers, it is clear that during the holidays, online shoppers will be more willing than ever to make bigger purchases.
This news shouldn’t scare e-tailers, but the reality is that many still live in mortal fear of the kind of site problems that often emerge during this busy season—slowdowns, checkout errors, crashes—which can derail holiday hopes. While today’s e-commerce companies understand that the holiday season will stress their websites and that they should closely monitor and prepare their sites for these eventualities, they don’t precisely understand how to do so.
The stakes are even higher on days such as Black Friday, since many e-commerce companies choose to mark down their entire inventory to include in the sale, as opposed to only a few select items. E-tailers who fail on Black Friday risk losing 10 to 15 percent of their annual revenue. While that big sales day has passed, the following tips can ensure success for e-commerce merchants during the reset of this crucial sales period.
Click here to see more on Website Magazine!