If you’re like many marketers you’ve probably got a list of tasks you think would improve your website and e-mail marketing. Unfortunately, there just aren’t enough hours in the day to get them done.
If this scenario sounds familiar — it’s time to automate, Brian McKeiver, a senior solution architect and co-owner of BizStream, an Allendale, Mich.-based web and software development company, told attendees at he Kentico Connection 2014 in Boston last week.
Marketing automation gives you the ability to do more with less by having computers handle a multitude of repetitive tasks. It pays off: “One analysis showed one-fifth of companies that adopted marketing automation boosted their revenue by 75 percent or more,” said McKeiver.
The trick is to do it wisely, so you don’t inadvertently end up spamming your audience to the point of annoyance.
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