The Internet has more or less given every company the ability to become a publisher. Consequently, people are finding a lot more stuff that has been created in-house by a brand that just so happens to help support the brand’s product. There are a few names for this tactic: brand journalism, content marketing and inbound marketing are probably the most common.
Rather than relying on outside media for coverage of a new product, businesses are going straight to consumers with branded media. But does this work? And is your audience going to trust promotional content about a new product or service that’s coming right from the vendor?
A new study says yes. But only if you have other people to back that content up.
Click here to read more about Kentico CMS and to see if your branded media is working!