Tag Archive: earned media

The Value of Earned Media: Building Trusted Relationships for Long-Term Success

October 29, 2025 10:45 am Published by MSR Communications

By: Mary Shank Rockman Lately, I have been receiving questions from a number of founders and marketing leaders asking... View Article

PRBI: Demise of Local Earned Media Increases Importance of Marketing Content

April 26, 2021 12:00 pm Published by MSR Communications

By Lucy Siegel | April 19, 2021 Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000... View Article

PRBI: 10 Reasons for Using Earned Media in the Marketing Mix

September 28, 2020 7:42 pm Published by MSR Communications

By Lucy Siegel | September 22, 2020 If you were a fly on the wall listening to conversations by advertising... View Article

MSR Communications Wins Two Hermes Creative Awards, Releases eBook

July 30, 2020 5:48 pm Published by MSR Communications

SAN FRANCISCO, July 30, 2020 /PRNewswire/ — MSR Communications, (MSR), a boutique public relations agency and digital marketing firm today announced it has... View Article

PRBI: How to Use Owned Media for PR Storytelling

June 8, 2020 5:26 pm Published by MSR Communications

By Lucy Siegel | June 2, 2020 The universal goal of public relations is to get through to your target audience with... View Article

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Earned Media Rising: How Readership, Timing and Social Shares Affect SEO and Earned Media Value

December 11, 2019 9:30 pm Published by MSR Communications

December 11, 2019 Earlier this year, MSR Communications, San Francisco-based PR and communications firm, announced the release of its trend... View Article