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Today, smartphones and tablets, are taking over web surfing. In early 2014, Internet usage on mobile devices officially exceeded PC traffic. That’s why it is imperative to have a mobile-friendly, multiple device-compatible website to accommodate this new digital landscape. To meet this demand, responsive design has rapidly become the new standard in web design and development.

Much More Than A Mobile Site

Responsive design is an approach to web development using fluid, proportion-based grids, flexible images, and CSS3 media queries to deliver an optimized user experience across all devices. Responsive design has significantly more advantages for most businesses than simply having a separate mobile site. The design allows your entire website to fully adjust to all devices, delivering a single set of content and code that seamlessly caters to target screen sizes and resolutions. And unlike a mobile site, a responsive website provides the full, information-rich web experience today’s consumers expect from a business.

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