By Joseph O’Halloran  |  December 7, 2021

ExpressPlay XCA is designed to enable satellite, cable, and IPTV operators to securely deliver premium/Ultra HD content directly to smart TVs. With ExpressPlay XCA pre-integrated, Vewd says pay-TV operators now have a complete Smart TV platform on which they can offer secure broadcast and OTT services via their own, branded user experience (UX). This pre-integration with Vewd Operator TV is also said to facilitate a quick time to market and reduces deployment risk for new smart TV based products and services.

Supported on leading Smart TV hardware, Vewd’s Operator TV includes a customisable cloud-managed reference UX, specifically designed to combine linear and on-demand content from all sources. The SaaS business model aligns Operator TV with pay-TV subscription revenue models, minimizing, said Vewd, up-front costs, development time, and risk.

Comcast’s recent Sky Glass and XGlass announcements signify the starting point for pay-TV operators to offer their own Smart TV with a branded user interface similar to a managed hybrid set-top box,” said Ali Hodjat, VP Marketing at Intertrust Expressplay. “We are thrilled to partner with Vewd to offer pre-integrated content protection for their Operator TV software as a service, enabling a shorter time to market and reduced costs for pay-TV operators.”

Read the full article at Rapid TV News