By RBR-TVBR  | November 23, 2021

VIDAA and Intertrust ExpressPlay have confirmed the availability of VIDAA SMART OS-powered Hisense smart TVs preloaded with Intertrust’s ExpressPlay XCATM content security for broadcast TV protection.

This, the companies says, brings secure direct-to-TV broadcasting using a cloud-based content protection product that meets the requirements of premium content owners without requiring additional consumer devices such as set-top boxes (STB) or conditional access modules (CAM).

Based on the open-standard Marlin DRM technology, ExpressPlay XCA is a cloud-based broadcast security product that pre-integrates the XCA client into Hisense smart TVs that support the security requirements for all types of broadcast TV delivery.

Importantly, it meets the Enhanced Content Protection requirements from MovieLabs including Trusted Execution Environment (TEE) and Secure Video Path (SVP).

And, the companies say, it enables satellite, cable, and IPTV operators to adopt a converged security strategy to deliver premium/UHD content directly to smart TVs without the need for additional consumer premise equipment.

Read the full article at Radio + Television Business Report