In the latest installment of its Digital Experience research series, Kentico indicated that 68% of consumers don’t pay attention to brands they “like” on Facebook, Twitter and Instagram. How’s that for a social media reality check?

“A lot of customers are focused on ‘likes’ and quick hits,” said Thom Robbins, Chief Evangelist at Kentico. “Part of that comes from the maturity of the market itself because it becomes very difficult to quantify beyond the ‘like’ unless you start looking at more complex campaign strategies.”

Click here to read the full article on @RetailTouchPoints and to see what everyone else is saying about their social media “likes”!