As more people turn to mobile, they are increasingly browsing products and looking up local businesses on these devices. According to a 2012 Wanderful Media survey conducted by Dimensional Research, laptop computers, at 77 percent, are at the top of the list of devices participants use to browse, check reviews, find a store, buy a product or do other online shopping activities. However, smartphones are a very close second at 75 percent. These are ahead of desktop computers and tablets, at 67 and 53 percent respectively.

Mobile Technology: A Must for Business