JanrainĀ®, the company who created the Customer Identity and Access Management (CIAM) category, will present “Ensure Regulatory Compliance with Unified Global Identity” at Digital Pharma East. The session will take place Oct. 26 at 10:40 a.m. ET. The 10th annual event, being held at the Loews Philadelphia Hotel in Philadelphia, is the world’s largest assembly for content, innovation and practical insights for digital marketing in life sciences.

Janrain Senior Account Executive Cyndi Lomoro will lead the discussion on how marketing successes in today’s highly competitive pharmaceutical industry rely on the ability to reach verified healthcare providers while providing them easy access to content on any device, anywhere, anytime. She will also demonstrate why it is a critical imperative for pharma brands to manage consumer identities securely, ensuring users have defined access to content.

Session attendees will also learn how to:

  • Acquire and recognize customers across all web and mobile properties while ensuring the right people have access to the right content
  • Balance global governance and compliance with regional regulations and autonomy when providing access to goods and services to physicians worldwide
  • Realize ROI with real-time customer journey analytics
  • Segment, activate, personalize and engage the user continuously throughout their journey

To arrange a meeting with Janrain representatives at Digital Pharma East, please email chris@msrcommunications.com.

Source: MarketWired