Janrain®, the leading company who created the Customer Identity and Access Management (CIAM) category, today announced the company is hosting a webinar to present the latest Janrain survey data, which will demonstrate how the growing popularity of social logins is delivering new opportunities for personalization and how evolving customer attitudes can help shape best practices for digital marketing in a world increasingly driven by Big Data. The data will also include Janrain’s latest social login tracking report, which shows how brands such as Facebook, Twitter, Yahoo! and LinkedIn match up according to login frequency, adoption of customer identity and much more. The webinar, presented by Janrain VP of Product Jamie Beckland, will take place on October 12 at 10 a.m. PT / 1 p.m. ET.
Social logins are not only growing in popularity thanks to registration and password fatigue, they’re an absolute must for online businesses-most web users are no longer willing to sign up with a new site without them. But as Janrain’s data will show, privacy and security fears remain high especially as their data continues to be exposed as a result of high-profile security breaches. While businesses need to do a better job explaining how the account info they access is used and shared, consumers also need to learn how to protect themselves from malware attacks.
Click here to read the full release!