November 16, 2016

MarketWired: Janrain Identified as CIAM and IDaaS Market Leader

By: MSR Communications

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Janrain, the leading company who created the Customer Identity and Access Management (CIAM) category, today announced it was identified by global market research and consulting firm Quadrant Knowledge Solutions as the clear technology leader of the CIAM market. Ovum Consulting contributed to the industry’s growing recognition of Janrain’s leadership by highlighting the company in its report on Emerging Vendors in the Identity-as-a-Service (IDaaS) Market report.

“Driven by digital transformation and widespread adoption of smart devices, users are looking for a consistent brand experience across web channels and multiple devices,” said Piyush Dewangan, Research Manager, Quadrant Knowledge Solutions. “Janrain’s CIAM solution with advanced customer insights helps brands gain deeper understanding of customer behavior and drive better customer engagement for a satisfying brand experience.”

Quadrant Knowledge Solutions compared CIAM vendors in terms of product capabilities, customer impact, ease of use, sophistication of technology, visionary innovation and future roadmap, and determined Janrain to be leading the market with a superior technology platform with all the required features to help strengthen a company’s personalized marketing programs, including customer engagement to acquisition and profile management to customer intelligence. The firm also recognized Janrain’s leadership in unifying customer social profile data, online behavior, third-party application data and offline information into a single platform.

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