Dive Brief:

  • Amazon’s Prime Day 2016 sales event got off to a rocky start Tuesday morning when many shoppers experienced struggles navigating the digital checkout process.
  • Many Amazon Prime subscribers hoping to score Prime Day deals and discounts instead took to Twitter to complain about “add to cart fail” messages generated when they attempted to purchase sale-priced items. Some added the hashtag “#PrimeDayFail” to their tweets.
  • Amazon acknowledged the complaints on Twitter, stating: “Some customers are reporting difficulty with checkout. We’re working to resolve this issue quickly.” Amazon confirmed resolution of the problem in an email received by Bloomberg a few hours later.

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