Key takeaways from Petr’s Answer:

  • Provide quality content.
  • Be authentic and transparent, never manipulative.
  • Write about topics that you are an expert in.
  • Your content should provide value to its readers, not just your marketing department.
  • Make sure your content is optimized to encourage and facilitate sharing.

To read the full interview between Petr Palas and Zachary Chastain featured on Thought Labs, please click here!