Key takeaways from Petr’s Answer:
- Provide quality content.
- Be authentic and transparent, never manipulative.
- Write about topics that you are an expert in.
- Your content should provide value to its readers, not just your marketing department.
- Make sure your content is optimized to encourage and facilitate sharing.
To read the full interview between Petr Palas and Zachary Chastain featured on Thought Labs, please click here!