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In a 24/7 world, sleep is increasingly becoming a luxury, to the great detriment of millions around the world. In the US alone, one out of every three people will experience an extended period of insomnia at some point in their lives, impacting their health and costing the economy billions due to lost wages and productivity.

Now, an Israeli start-up called SleepRate has a solution that it says will help people sleep more efficiently and take maximal advantage of the hours they do have to sleep, even if they can’t get the full allotment recommended by experts.

Sleep deprivation is by far the most common ailment affecting Americans, according to the Centers for Disease Control – making it nothing short of an “epidemic.” The effects of lack of sleep is far more serious than walking around glassy-eyed, the CDC says. The body will not be denied; individuals who can’t sleep at night will end up falling asleep during the day, often at very inopportune moments. Unintentionally falling asleep, nodding off while driving, and having difficulty performing daily tasks because of sleepiness all may contribute to what has become a public safety and health crisis.

Click here to read the full article on #SleepRate.