By: Trevor Turner
Before investors even consider your pitch deck, they’re Googling you. What will they find? When it comes to fundraising, consider your online presence your secret weapon.
Investors want to see you and your company in the press.
They’re gauging demand. The more buzz you generate around founders and your product or service offering, the more it will attract investors, whether you’re looking for funding or acquisition.
Having partnered with numerous startups over 25 years, MSR understands what it takes to launch a new company and foster its growth. While every launch differs, the focus is largely the same—establish credibility, build trust, and drive demand.
How do we do it?
We have a track record of developing differentiated messaging and crafting strategic storylines that position our clients as category leaders and their executives as sought-after thought leaders.
Whether guiding AI startups like Conversica, Janrain (acquired by Akamai), launching and representing iconic brands like Airbnb and Dictionary.com, enterprise technologies Bluewolf (acquired by IBM), Propero (acquired by VMWare) Intertrust, and Ariba (acquired by SAP), or helping respected industry stalwarts like The Myers-Briggs Company (18 years!) and AVG Security (acquired by Avast), expand their market presence, we bring precision, experience, strong relationships, passion to every client engagement.
Now, what does that mean for you?
First, remember that not all coverage is equal. At MSR, we help startups develop PR strategies that align with investor expectations.
That means you’ll need:
- Coverage in outlets that VCs read (think TechCrunch, Business Insider, Axios, Fortune, Bloomberg, Fox Business)
- Clear, confident messaging that explains your “why now”
- Narratives that support growth and show momentum, not just product launches
- Stories that position founders as experts, not just operators
Your digital footprint is important.
If an investor can’t quickly understand who you are, what you do, and why you matter, they’re moving on. That’s why smart founders seek PR before they raise, not after. Because PR isn’t just about press, it’s about building credibility, trust, and momentum where it matters most: online, news and social media.