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Let’s be honest: the internet is loud, the headlines are crowded, and everyone seems to be shouting into the void.
In 2025, getting noticed isn’t about being the loudest; it’s about being the sharpest.
Brands challenging the status quo, startups (sexy or not), and scrappy companies don’t need to outspend the big guys. What they need is a message that cuts through the clutter and a PR strategy that’s built for today’s media landscape, not last decade’s.
Here’s how to actually cut through the noise and use PR to move the needle.
Stop pitching ‘features or products’ and start pitching ‘feelings’ and ‘emotions’
Reporters and the general public have been inundated with new AI product announcements with little to no use cases or clear examples of the problems they solve.
This presents an opportunity to collaborate with your customers to tell a story about how your team solved a real-world problem, positively impacting the business and the people behind it.
Your story is more likely to stand out if you tie in emotional elements like relieving the constant stress, mental strain, and anxiety that come from running a competitive business in a demanding and hyper-connected world.
Even better if you can share numbers–did your offering take their revenue from X to Y?
Or maybe there’s a workplace angle: did it improve company culture? Are employees happier, less stressed and able to enjoy work without taking it home with them?
There are many ways to explore newsworthy angles. Don’t underestimate the value of a good story.
Say Something That Actually Matters
Media isn’t just looking for “new.” They’re looking for “necessary.” There are too many brands out there still pushing safe narratives. Here’s what you see:
“We just launched a new feature.”
“We raised another round.”
“We’re excited to announce…”
Rather than following the cookie-cutter strategy, connect your brand and its story to real-world problems that the media is covering, such as:
- Tariffs
- Unstable economy
- Layoffs
- Inequality
- Lack of sleep and how the lack of sleep decreases the length of life
Guerilla Marketing and PR
Organize choreographed stunts or events in a way that reflects positively on your brand to break through the noise and creatively convey your story and message. Will it take a lot of work and effort? Sure, but it will help your brand BREAK THROUGH THE NOISE AND STANDOUT. Take risks, be unique and do what others won’t!
Take Action
These suggestions won’t guarantee media results, but I believe if you are not experimenting, you are not trying. Try doing things outside of the norm to break through the noise and to be unique. Think from the perspective of entertainment in the sense that you’re trying to captivate people and make them feel an emotion. That is what true storytelling does. It engages the minds of its readers and audience with unique perspectives they may not have encountered before.
If you are interested in exploring this way of thinking, feel free to reach out to us. We always love making new connections and thinking through new ideas. Creativity and impactful storytelling are part of why we’ve been around for over 25 years.
Send an email to pr@msrcommunications.com to start strategizing!