By Rina Raphael
In the past few years, what was once hushed about in doctors’ offices is now openly discussed. Fertility has entered the mainstream conversation as numerous celebrities—Chrissy Teigen, Kim Kardashian, even Mark Zuckerberg—publicly share their struggles. And it’s grown into a formidable femtech sector, empowering individuals to take charge of their reproductive health.
It’s part of a bigger trend: Women, long underrepresented in medical research and excluded from clinical trials, are increasingly taking ownership of their bodies. They demand more information, more studies and, therefore, more innovation. At its current 8.5 percent annual growth, the global fertility services market is expected to grow to $36 billion by 2023, according to a Market Research Future report.
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