A few words from Petr Palas, CEO of Kentico CMS:
“A few months ago, we conducted a content marketing survey that found 74% of those who surf the Web tend to trust the non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers and, hopefully, draw them into their communities and customer channels.
The figure may be surprisingly high, but our survey also showed it doesn’t take much for content marketers to break that trust: 29% indicate that even if 99% of a blog post is compelling, valuable, and objective, all a content marketer has to do to kill her credibility is add a brief mention of the product.
It may not be fair, but that’s content marketing for you. People will, for the most part, start out believing what you have to say, but their trust in your content is both fragile and fleeting.
So what can today’s content marketers do to capture and maintain that trust?”
To read the full article written by Petr Palas featured on MarketingProfs, please click here.