November 17, 2021

VIDAA and Intertrust Partner to Deliver Direct-to-TV Broadcast Content Protected with ExpressPlay XCA™

  • VIDAA SMART OS-powered Hisense smart TVs integrated with ExpressPlay XCA to provide converged broadcast and OTT security without STB or CAM

SAN FRANCISCO and ATLANTA — VIDAA and Intertrust ExpressPlay today announced the availability of VIDAA SMART OS-powered Hisense smart TVs preloaded with Intertrust’s ExpressPlay XCA™ content security for broadcast TV protection. This joint solution enables secure direct-to-TV broadcasting using a cloud-based content protection solution that meets the requirements of premium content owners without requiring additional consumer devices such as set-top boxes (STB) or conditional access modules (CAM).

Based on the open-standard Marlin DRM technology, ExpressPlay® XCA is a cloud-based broadcast security solution that enables significant cost reductions and market efficiencies for broadcasters and pay-TV operators. The solution pre-integrates the XCA client into Hisense smart TVs that supports the security requirements for all types of broadcast TV delivery. This client meets the Enhanced Content Protection requirements from MovieLabs including Trusted Execution Environment (TEE) and Secure Video Path (SVP). The joint solution enables satellite, cable, and IPTV operators to adopt a converged security strategy to deliver premium/UHD content directly to smart TVs without the need for additional consumer premise equipment.

Read the full article at Digital TV News