I remember when the IT department implemented heavy duty customer identity management systems that every department across the company had to connect with to provide secure access to their applications and get a single view of the customer. These systems still exist today, and they still aren’t simple to implement.

But when you’re dealing with authenticating customer access across digital channels (and some non-digital), you’re likely using a different technology. It’s called a Customer Identity and Access Management (CIAM) solution, and there are a few of them on the market: Gigya, Janrain, Ping Identity. Even Salesforce and IBM offer CIAM capabilities, among others.

CIAM solutions provide secure access to company services and, with some solutions, enable customers to manage their profile and preferences information. With one in place that connects all their digital properties, an organization can ensure customer privacy and avoid fraud and malicious activities that could harm the company, and the customer.

Source: Diginomica