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Content marketing is a robust and focused form of marketing, and yet it’s all too common for businesses to invest in content marketing and see it fail. Why? Simple: content marketing can’t just be done, it needs to be done well. This week, Mike Straus shows us how content marketing can be done, and done well.
The field of content marketing has seen exceptional growth since the birth of Web 2.0, and it shows no signs of slowing. Content marketing attracts and retains an audience through the distribution of informative, entertaining content such as blog posts and ebooks. With high-quality content becoming a critical part of maintaining favorable search results, and with traditional sales messages losing their impact, content marketing is becoming a highly effective method of pulling in new leads.
To read more about content marketing and the survey results Kentico CMS found regarding this field, click here!