Web content and customer experience management provider Kentico Software recently unveiled the results of a new Content Marketing Survey, the latest installment of its ongoing Digital Experience research series.
According to the survey, 74% of the general public trusts content from businesses that aim to educate readers about a particular topic. It is however a fragile trust that businesses must take care in protecting—even signing off an otherwise objective blog post or newsletter with a product pitch will bring the content’s credibility level down by 29%.
Other content marketing offenses that impede customer trust, as reported by survey participants, include presenting information that:
· Can’t be corroborated with other non-company sources: 46%
· Doesn’t address other perspectives or viewpoints: 17%
· Isn’t clear that it’s coming from a particular company: 15%
· Talks down to the reader: 12%
To find out more statistics from the Kentico survey on content marketing, click here!