Despite evident backing from the likes of Apple and Samsung, Smartwatch technology is still viewed by many to be a passing fad.
However, Kentico, the enterprise-grade CMS, CXM and eCommerce solution, has thrown its weight behind the Smartwatch industry by setting out some research-backed marketing guidelines.
Brands as large as Starbucks, Mazda and Twinings all trust Kentico with their online presences.
Kentico carried out their research in aid of their newly released White Paper, entitled, “Smartwatches: The Opportunities & Challenges for Marketers”
The White Paper highlights a number of key points surrounding Smartchwatch marketing, although one of those points in particular stood out for me.
“More than anything, advertisers and marketers will need to learn how to be even more respectful of their audiences.”
This statement from Kentico is in reference to the hyper-personal (and perhaps one might argue, hyper-public) nature of Smartwatches.
Push notifications sent to a smartphone are typically viewed when the user is alone, or at least in an environment where viewing messages and marketing material are appropriate. In other words, the user gets to choose when and where to start reading notifications.
When it comes to Smartwatches though, marketers must realize that those same push notifications will be seen almost immediately, and perhaps by more than just the Smartwatch owner.
Click here to read the full article on CMS Critic!