Your clients rely on you to implement the strongest email marketing campaigns that are relevant to their audiences and to their marketing goals. While each client varies, we found through our research that marketers care most about increasing engagement rates, increasing customer acquisition, improving customer retention and improving email personalization.

We want to take these goals a step further and explore which advanced email marketing strategies can be used in order to achieve them. In this guide, we’ll discuss how you can collect high-quality contact data for your clients, create segmented and targeted email lists, personalize email campaigns, create engaging content and email design, and use marketing automation tools to streamline the process.
Read more on #B2C here!