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Alejandro Perez | September 23, 2021 In today’s world, creating a strong digital marketing plan is essential to ensure the growth of your business. A solid digital marketing plan will pave the way to help your company generate leads and increase sales, but what does it entail and how can one stay on top of… View Article
By Sherrie Haynie | September 15, 2021 In my last article, I discussed how companies agree that developing more inclusive company cultures is a worthy goal while falling far short of achieving it. There are three key diversity, equity and inclusion initiatives to understand if you want an inclusive company culture. First, diversity isn’t effective without inclusion. Second, inclusivity must… View Article
By Kaycee Lai | September 7, 2021 Organizations are collecting more and more data. But most of the insights it may contain will remain inaccessible, unless it is purposefully accessed by a data scientist or analyst. Considering the difficulty in hiring data scientists, this leaves companies in a bit of a bind. Furthermore, even companies with robust… View Article
By Kaycee Lai | August 24, 2021 As analyst and journalist Bernard Marr put it, “Without data scientists on staff or available to interpret data and turn the intel into solid business activity, the benefits of data could remain unlocked.” Augmented analytics promises to improve the ability of organizations to derive benefits from data by: Taking more mundane… View Article