By Lucy Siegel | March 22, 2021 Briefing a new PR agency is the most crucial preparation for a successful relationship with your company. The agency will require significant input from your company, from the time you meet with them to ask for a proposal to the post-hire briefing and frequently throughout their work. Here… View Article
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This article originally appeared in Forbes on November 3, 2020. By Sherrie Haynie | November 3, 2020 Fostering a “growth mindset” is fundamental to success, both for individuals and organizations. If you believe your abilities are innate and can’t be significantly improved, your mindset may be described as “fixed.” You tend to explain failure by… View Article