By Lucy Siegel | September 22, 2020 If you were a fly on the wall listening to conversations by advertising and marketing professionals from a digital marketing agency, you’d very likely hear some grumbling and grousing about “earned media” in contrast to paid, owned, and shared media. It’s difficult to quantify its value; harder than… View Article
Storyboard
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This article originally appeared in the B2B PR Sense Blog by Marx Communications on September 4, 2020. By Wendy Marx Data and storytelling are probably two words that you wouldn’t expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories — a transformation that… View Article
By Michael Burke | September 11, 2020 Fake news is not a fake problem. It can reshape public opinion, influence elections, and even lead to societal instability. While it has been around at least as long as newspapers, its negative effects in free societies were relatively mild until the advent of social media, which now… View Article
By Lucy Siegel | August 26, 2020 It takes money to make money. When management makes a decision to allocate budget, it’s all about return on investment – ROI. If we can prove an expenditure will result in decent ROI, we have a good chance of getting the budget for it. The caveat is it’s… View Article
By Mary Shank Rockman | September 1, 2020 Did you know the 19th Amendment to The U.S. Constitution that helped confront traditional gender conventions for the rights of all women to vote was certified into law 100 years ago on August 26, 1920? While the celebration of this centennial milestone is extraordinarily significant, it also… View Article