Originally posted on 28 February 2023 | By 

If brands are excited but nervous about the prospect of enhancing the customer experience they deliver with generative artificial intelligence technologies like ChatGPT, Jim Kaskade has some simple advice for them: “You’ve got to filter out the sex, drugs and rock n’ roll.”

The CEO of Foster City, Calif.-based Conversica Inc. wasn’t trying to play down recent stories of ChatGPT making inappropriate or offensive comments. He simply suggested that using any generative Ai technology for business will naturally require fine-tuning it to act more professionally – almost as though it had been hired rather than deployed.

Read the full article at 360 Magazine.