We began our Halloween-themed scary series with how to create a content strategy.
Then we moved to keyword research.
We continue today with the top challenges small- and medium-sized PR agencies face.
While the challenges are many, so are the opportunities.
For the longest time, I told myself that if this whole entrepreneurship thing failed, I could always go interview with other PR agencies.
Today, I would rather cut off my right arm than go back to work for someone.
No offense to someone; it’s simply that I’ve become accustomed to controlling my own destiny.
In some cases, that means I go an entire year (or more) without a paycheck.
And in other cases, it means the entire team is taking a corporate retreat to Spain and everyone is getting Apple X phones.
It’s certainly not a lifestyle for the birds—and it doesn’t come without its challenges—but I wouldn’t give it up for anything.
In the last 12 years, I’ve figured out a thing or two about running an organization.
There are at least seven challenges PR agencies face as they start out, add clients, grow their team, and build.
- Staying ahead of trends
- Staying competitive
- Balancing new business with client service
- Hiring the right people
- Overdependence on one client
- Establishing processes and systems
- Demonstrating results
Let’s explore them each, and find solutions so you don’t get stuck.
Staying Ahead of Trends
We talk about this one a lot, but staying ahead of trends is something today’s PR agencies must do.
There are plenty of ways to do that.
I really love (and still need to implement in my company) what Danny Iny does with his team.
The first Tuesday of every month is designated a professional development day.
Every person in his organization is to learn something new.
If your organization doesn’t allow a professional development day, it’s up to you.
- Figure out what skills you’re missing or need to enhance.
- Read K.D. Paine’s article on what the PR pro of the future looks like.
- Find the online course, event, mastermind group, or school course you can take.
- Create the business reason for the professional development.
- Ask your boss (or, if you’re the boss, make yourself do it).
- Get started.
Read the full blog post here!