By Leah Henderson, Intern On the bus home from work last week, nearing my stop, I realized I had spent the whole ride thinking about how hard it must be to drive a bus in the city. Every time the bus driver had to merge, inch their way between vehicles, quickly stop, etc., I thought… View Article
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By Jon Lavietes, Senior Associate Like it or not, most reporters are bound by the rules of the Associated Press Stylebook, a lengthy list of style, usage and grammar guidelines that has served as a de facto standard in journalism for many decades (although there are several exceptions, including the New York Times, which has… View Article
By Jon Lavietes, Senior Associate There is a feeling among many economists that economic growth will soon cease, and that we will find ourselves in the midst of a major recession in 2020 or as early as this year, depending on whom you ask. Like every other industry, PR agencies and corporate communications departments will… View Article
By Kaitlyn Lambert, Account Executive I’d like to start by saying that I’m no Michael Phelps, but I did swim competitively in high-school and still enjoy swimming recreationally now. During a recent swim at my local gym, I got to thinking about what a large impact the sport had on my early career and continues… View Article
By Susanna Kalnes, Senior Associate Hi, my name is Susanna Kalnes and I’m addicted to podcasts. I listen to them while I’m commuting to work, getting ready in the morning, walking to and from the grocery store, working out, cooking, and doing house chores. I tune in to everything from podcasts relaying the day’s news… View Article
By Michael Burke, Account Director In marketing, a media placement is considered “earned” when it results from a journalist including a company in an article, and stands in contrast to paid media, such as advertisements. Earned media may provide more credibility than advertising, say, a vinyl custom Coronavirus banner, but the latter catches more eyes. Earned… View Article
By Sydney Rubin, Account Coordinator Let’s face it, for most companies right now, Millennials are the target audience and make up a majority of the consumer landscape. How we buy and sell products has changed drastically over the last decade, largely due to the growth and power of social media. On the surface, Millennial social… View Article
By: Ryan Wilkinson, Account Coordinator From Silicon Valley on the West Coast to Wall Street in the East, 2018 was a year full of brands finding themselves in sticky situations, often of their own making, and trying to find a way to get back on the public’s good side. It seems like we see more… View Article
By: Kaitlyn Lambert, Account Executive After taking some time away from the office to celebrate the holidays, the start of January offers a great opportunity for channeling renewed energy to look back at the previous year and take steps to set yourself up for success in the new year. When you begin to lay-out all… View Article
By Alexa Grunder, Office Marketing Coordinator With the end of 2018 rapidly approaching, we asked our staff to give their PR predictions for 2019. Here is what they had to say. Chris Blake, Account Director “Transparency in algorithms will be a key focal point for the media and lawmakers in 2019, especially as they pertain… View Article