By Mary Shank Rockman | August 19, 2019 Penning a blog post spanning 20 years in business is a lot more difficult than I expected! Originally, I’d imagined writing a traditional post that looks back on the evolution of PR during the past two decades, and name our stand out clients and successes along the… View Article
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By Cassie Kiene | August 12, 2019 What seems like a very short while ago I stepped off of the BART and up into the streets of the very intimidating Financial District of San Francisco. As I made my way with businessmen and women on the phone, bags and briefcases in hand, walking with purpose,… View Article
By Chris Blake | August 5, 2019 Being a good PR agency professional requires mastering a great variety of skills. Knowing how to write, research, communicate, strategize, build relationships and generate creative ideas are among the most important. Master these talents, and you’ll go certainly go far. But it could be argued that there’s one day-to-day… View Article
By Lucy Siegel | Jul 17, 2019 It’s safe to say that most PR disasters in corporations aren’t caused by the actions of the public relations staff, but develop from the actions and decisions of corporate decision-makers, often by the CEO. Among the countless errors that executives can and do make, the following are notable in… View Article
By Susanna Kalnes, Senior Associate There’s nothing worse than sitting down to a blank Word document with your fingertips on the keyboard with no clue where to begin. Writer’s block, as it’s commonly called, is no fun — especially when you are on deadline. The good news is that there are some simple steps you… View Article
By Leah Henderson, Account Associate I recently finished my first public relations internship (woohoo!) after college and am able to take a sigh of relief; I can now confirm that I did in fact make the right decision to study PR and that my degree is going to good use. I learned a lot studying… View Article
By Crisel Mills, Senior Director Being creative means you’re always “on” thinking about the various ways to tell a story and how it will be received by your target audience. You want to be engaging to attract attention, but you also want to educate without being overly sales-y – at least not in PR. So… View Article
By Michael Burke, Account Director In my last blog I introduced us to Hadoop, which allows companies to process, store and analyze Petabytes, Exabytes and even Yottabytes worth of data. And not just the kind of data you’d find on a spreadsheet–Hadoop can handle a wide variety of data (some would say just about any… View Article
By Michael Burke, Account Director If you’re working in anything related to tech–and maybe even if you’re not–you’ve probably heard a rather strange word: “Hadoop”. If you still can’t figure out what exactly it is, don’t worry, you’re not alone. But hopefully this multi-part blog series will help! Hadoop is very difficult to understand if,… View Article
By Susanna Kalnes, Senior Associate The art of media relations is a fun and evolving practice, and while press releases, media alerts and pitch emails aren’t the only tools PR people use to connect with journalists, they are still regularly used and quite effective when properly executed. So, let’s start with the basics – what… View Article