By: Mary Shank Rockman Lately, I have been receiving questions from a number of founders and marketing leaders asking whether MSR can “guarantee media coverage.” This is a fair question for those unaware of what journalists expect from brands. But here is the truth every seasoned PR professional knows: No one can… View Article
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By: Trevor Turner Before investors even consider your pitch deck, they’re Googling you. What will they find? When it comes to fundraising, consider your online presence your secret weapon. Investors want to see you and your company in the press. They’re gauging demand. The more buzz you generate around founders and your product or service offering,… View Article
By: Trevor Turner AI is more than just a technology that makes people more efficient and businesses more money. It is also being used to make dreams come true for aspiring artists, help tortured souls manage anxiety and depression, act as a memory assistant for brain injury survivors, assist people living with a disability, and… View Article
Let’s be honest: the internet is loud, the headlines are crowded, and everyone seems to be shouting into the void. In 2025, getting noticed isn’t about being the loudest; it’s about being the sharpest. Brands challenging the status quo, startups (sexy or not), and scrappy companies don’t need to outspend the big guys. What they… View Article
I continue to read about the importance of authenticity in today’s business climate. Let’s be real: every new day, the world is changing faster than the last — tech is continuously evolving, markets are volatile, and the competitive noise hits a fever pitch, everywhere. For startup company founders, PR, and marketing leaders in AI, fintech,… View Article
PR programs are never one-size-fits-all, which can make it hard for first-time clients to understand all the nuances of a well-rounded PR program. But, the longer you work with an agency, the more you come to understand the wide range of services and outcomes that PR can deliver. Even seasoned CMOs who have partnered with… View Article
Gini Dietrich recently wrote on Spin Suck’s why communicators will thrive in the AI Era. Her interesting read got us thinking about all the tasks AI excels at and the ones that a human is still needed. While the role of communicators may shift, AI will not replace the many human aspects of PR. It’s… View Article
By: Trevor Turner Ever since OpenAI launched ChatGPT, the floodgates have opened with hundreds if not thousands of AI startups launching and existing technology companies trying to capitalize on the media craze windfall surrounding such a generational, once-in-your-life moment in technology. Given the competitive landscape, this has led to startups and tech companies wanting to… View Article
By: Mary Shank Rockman It’s amazing how a four-letter word can make or break an organization. In my 25+ years as a PR and marcom agency owner, I’ve witnessed brands and organizations of every size experience some level of crisis, whether a catastrophic scenario such as BP’s Deepwater Horizon Oil Spill, data privacy breach like… View Article
By Trevor Turner The holiday break should be a time to rest, relax and enjoy ourselves while letting go of business for the time being. However, many struggle to balance the freedom of enjoyment while letting go of the list of responsibilities and potential problems we all endure with work. It’s great to have a… View Article