A recent study of patients has revealed attitudes toward their healthcare providers’ web presence, and the results are clear: take a pill and call us in the morning.
The survey—Kentico Software’s “Patient Attitudes Toward Healthcare on the Web”— claims that 71% of the 512 Internet users polled believe that their healthcare providers’ websites need work, according to the article in DM News. Other key findings:
- 84% of that 71% complain about not being able to reach their healthcare professionals via their preferred channel
- Another 84% report having trouble finding the information that they’re looking for
- Half of all respondents experience frustration reaching an online healthcare rep in real time
- 51% of respondents select their provider based on its website
- 69% rely on online reviews
- One quarter of Web users consider online reviews “very important”
- Interestingly, 79% of respondents don’t think it’s important for healthcare professionals to have a social media presence
- 74% consider emails or texts for appointment reminders valuable
- 42% give their provider a B for their online tools
- 34% say they can’t even reach providers via email
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