PRBI: Demise of Local Earned Media Increases Importance of Marketing Content
April 26, 2021 12:00 pmBy Lucy Siegel | April 19, 2021 Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000... View Article
Tag Archive: owned media
PRBI: How to Use Owned Media for PR Storytelling
June 8, 2020 5:26 pmBy Lucy Siegel | June 2, 2020 The universal goal of public relations is to get through to your target audience with... View Article
The 5 Terms Every PR Newbie Should Know
April 30, 2019 4:43 pmBy Alexa Grunder | April 30, 2019 When I first began my career in the PR industry, I noticed an... View Article