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Infochimps Case Study Story

  • Insert Infochimps into big data and cloud discussions among larger, deep-pocketed industry players
  • Elevate Infochimps above noise in marketplace

MSR Strategy

  • Identify relevant conversations about big data and the cloud in the media, with analysts and at industry conferences
  • Create compelling differences between small start-up player with innovative, new technology and those available in market
  • Demonstrate how Infochimps is changing the skillsets required of data scientists from understanding the technology stack to an emphasis on understanding the business issues
  • Showcase the ‘new’ customer challenges: the seriousness and reality of truly big, ‘voluminous’ data of today
  • Showcase topical, creative themes and issues specific to the ‘new reality’ of data in today’s business environment

Infochimps Case Study Results

  • Pitched and secured Infochimps coverage in The Wall St Journal, Forbes, IT Business Edge, Direct Marketing News, CMSWire, GigaOm,
  • Secured speaking engagements at Data 2.0, TiEcon, Strata + Hadoop World
  • Analyst firms briefings with GigaOM, RedMonk, Robust Cloud, Taneja Group, Enterprise Management Associates, RWW Cloud, Ovum, Gartner Research, BI Leader Consulting, Rishidot Research, CLSA, AltaTerra Research Network, IDC, The Evaluator Group , Big Insights, BI Consulting