The world’s 4th largest security vendor and one of the most well-known security software companies, AVG wanted to elevate its online presence in the U.S. consumer market so it could generate greater awareness for its suite of security products, emphasizing its free offering.
We developed a blogger outreach and integrated social media and content marketing initiative that highlighted the importance of internet security. At the time, AVG was launching it ‘Digital Birth’ campaign. This survey of mothers with children, revealed that 92% of children have a ‘digital footprint’ by the time they are 2 years old; and the average child acquires an online presence at 6-months old! Our social media outreach targeted leading blogs to mommies, parents, college students and consumers. Our MSR Team was able to engage directly with consumers and deliver relevant content explaining why security is a critical part of everyday life in today’s digital world. Integrated online and offline efforts leveraged social channels to spread the word about issues related to digital life.
AVG’s Digital Birth survey raised awareness and sparked heated conversations among bloggers and consumers as well as traditional media and broadcast outlets. We placed online blog coverage—including more than 100 outlets and 24 tweets— picked up by PC Magazine, CNET, Mediaite, and Yahoo! News, AOL News, BizReport, The Daily Beast, Digital Journal, Parent Dish, Geek.com, The Daily Caller, Tom’s Guide, Gather, Babble, and 95 additional blogs. Our MSR Team’s social pitches and quick tips also got additional coverage in blogs like Strollerderby, College Advice, Tales from the Mom Side and College View – Admit This! Oh, and AVG’s story was picked up by traditional broadcast outlets too.
2012 Gold Winner Social Media Campaign, 2012 Gold Winner Blogger Relations