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By Michael Burke | November 25, 2019 While some industry jargon might make it seem otherwise, there is no data stored on the internet. All electronic data resides on a computer that is lives somewhere. Typically, this computer is called a “server”, a term related to the ‘client-server’ architecture model in which one computer–the ‘client’–makes… View Article
By Michael Burke | November 18, 2019 A solid survey might be the ‘crown jewel’ of PR and marketing agency efforts if it’s interesting to your target audience. Not only does it give journalists, social media users and bloggers a reason to reference you, but great surveys have legs–one survey we did for a client… View Article
By Michael Burke | November 11, 2019 Data mining, or the process of drawing patterns from an organization’s data, is something of the wild west right now, with new technologies and techniques popping up faster than speeding tickets. So, it might surprise you to know that there is an industry standard process for data mining,… View Article
By Alexa Grunder | November 5, 2019 Starting a career in marketing or just looking for a quick refresh? There are so many digital marketing tools out there that it can be overwhelming to even know where to start. Here are the top free and low-cost marketing tools and platforms that you need to know!… View Article