By Kaitlyn Lambert | October 22, 2019 Despite the occasional negative opinion piece about them, social media influencers are not going away any time soon. Brands that fail to see the opportunities that exist with engaging influencers are potentially missing out on a chance to amplify their brand and engage with new audiences. This is… View Article
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By Crisel Ortiz | October 14, 2019 The way journalists digest information is changing but that doesn’t mean that the press release is irrelevant it just means that the way we approach it is different too. Thirteen years ago when I first started in PR I remember MAILING, yes, mailing press releases to newsrooms. Back… View Article