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By Michael Burke | September 30, 2019 In my last post, we talked about Hadoop’s secret sauce–clustering–that enables it to handle massive datasets, up to ‘Yottabytes’ (yeah, that’s a real thing, it’s a septillion bytes). In this post we’ll talk about another main ingredient in Hadoop’s secret sauce: MapReduce. Hadoop uses a distinct technique to… View Article
By Lucy Siegel You’ve been in the conference room for over an hour with your team trying to come up with creative ideas to launch the company’s new product. At this point nobody’s saying much of anything. That’s because the usual fast talkers have already been shot down by the regular critics (who haven’t offered… View Article
By Susanna Kalnes | September 9, 2019 One of the biggest pet peeves I have is the term PR gal. “I’ll have my PR gal do it.” This just rubs me the wrong way. For starters, not all PR professionals are “gals” — but also, this term tends to be thrown around all willy-nilly, typically… View Article
By Lucy Siegel Part II: Public Relations Interview Tips & Questions; Warning Signs on Who Not to Hire Not everyone who needs to hire a public relations professional feels comfortable doing it. CEOs and marketing directors in startups and smaller companies may have never hired someone with PR skills and experience before. Even seasoned PR agency professionals… View Article