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By Alexa Grunder | April 30, 2019 When I first began my career in the PR industry, I noticed an abundance of terms being constantly tossed around in conversations, most of which I had little to no prior knowledge of. It can be overwhelming to keep up if you are new to the world of… View Article
By Kaitlyn Lambert, Account Executive There are two types of people in the world, those who love brainstorm meetings and those who dread receiving that calendar invite for a brainstorm meeting. I, myself, belong to the former category. For one, I never pass up the chance to have a captive audience to hear my ideas,… View Article
By Sydney Rubin, Account Associate Collaborations. You see them often is music, fashion and art as a way to step out of bounds and try something new in your industry, or even in an unfamiliar industry. Whether it’s to reach a crowd that is outside of your normal audience or to produce fresh and unique… View Article
By Chris Blake, Account Director Last week we posted the first part of 10 Ways to Ensure Your PR and Marketing Surveys Fail. This week, we’re wrapping up with Part 2. Surveys have long been an effective PR and marketing tool. If done right, they can build great brand awareness while solidifying brand identity. They… View Article
By Chris Blake, Account Director Surveys have long been an effective PR and marketing tool. If done right, they can build great brand awareness while solidifying brand identity. They can help generate discussions and debates that provide your client with a platform for thought leadership. They can bring important but ignored issues that your client… View Article