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By Michael Burke, Account Director In marketing, a media placement is considered “earned” when it results from a journalist including a company in an article, and stands in contrast to paid media, such as advertisements. Earned media provides more credibility than advertising and is more influential in purchasing decisions. However, determining its value can be… View Article
By Sydney Rubin, Account Coordinator Let’s face it, for most companies right now, Millennials are the target audience and make up a majority of the consumer landscape. How we buy and sell products has changed drastically over the last decade, largely due to the growth and power of social media. On the surface, Millennial social… View Article
By: Ryan Wilkinson, Account Coordinator From Silicon Valley on the West Coast to Wall Street in the East, 2018 was a year full of brands finding themselves in sticky situations, often of their own making, and trying to find a way to get back on the public’s good side. It seems like we see more… View Article
By: Kaitlyn Lambert, Account Executive After taking some time away from the office to celebrate the holidays, the start of January offers a great opportunity for channeling renewed energy to look back at the previous year and take steps to set yourself up for success in the new year. When you begin to lay-out all… View Article