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By Michael Burke, Account Director In marketing, a media placement is considered “earned” when it results from a journalist including a company in an article, and stands in contrast to paid media, such as advertisements. Earned media provides more credibility than advertising and is more influential in purchasing decisions. However, determining its value can be… View Article
By: Ryan Wilkinson, Account Coordinator From Silicon Valley on the West Coast to Wall Street in the East, 2018 was a year full of brands finding themselves in sticky situations, often of their own making, and trying to find a way to get back on the public’s good side. It seems like we see more… View Article