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By Alexa Grunder, Office Marketing Coordinator With the end of 2018 rapidly approaching, we asked our staff to give their PR predictions for 2019. Here is what they had to say. Chris Blake, Account Director “Transparency in algorithms will be a key focal point for the media and lawmakers in 2019, especially as they pertain… View Article
By Michael Burke You may be dazzled, spooked or annoyed by the ability of online retailers to predict which products you’re interested in purchasing—but what if you could play the same game? Whether it’s Amazon recommending soap or Netflix suggesting a movie, more companies are making personalized predictions using variations on a machine learning tactic… View Article
By Michael Burke, Account Director A database is probably one of the most basic structures of information technology, yet as a concept it can actually be kind of a tricky one. This is partially because of some disagreement about what actually constitutes a “database”, and also because of the rise of something that is referred… View Article
By Sydney Rubin, Account Coordinator In the PR and communications world, we’re always looking for new ways to be creative, but it’s also easy to become creatures of habit and stick with what we know because it has yielded success in the past. Sometimes, we just need to switch it up and think outside the… View Article